Communication, media and events manager
Coaching and consultancy (by agreement)
Practitioner, instructor and lecturer, including at I.F.M
BProfessional experience, networks, know-how – all things that are expected of higher-educated new recruits. Graduates often spend years being exploited by internships, defining their borders, getting encrusted in existing structures and seeking out possibilities for advancement - including through continued study - connected to their area of expertise. USP (Unique Schoch Projects) sees itself as a link between “specialist knowledge” and “industry”, in the sense of filling the gap left behind, for example, by the former vocational college in Berlin for dedicated young people with specialist qualifications. “The present generation has more to offer than we generally entrust them with. They are all too often denied the opportunity to show what they can do!” says Jörg Schoch, founder of USP (www.usp-international.de). Evolved from his own experiences, he developed a unique concept, a link between corporations, young, open-minded graduates and young entrepreneurs, under the motto “Old Enough to Know Better: Crossover of the Generations”. Upon completion of a bachelor's degree (BA), the student hasn't yet acquired any references. Their potential and creativity cannot yet be recognised or appropriately evaluated by the market. Through financed artistic, cultural and economic projects, talented youngsters can gain experience in stable surroundings, earn some money, take on responsibility and learn to find their own way in the world. Whether self-employed, with USP or through a career with another firm – anyone who is equipped with the knowledge of his own strengths, capabilities and experiences will be able to find the right path for himself. USP works in cooperation with fresh-thinking and young at heart businesses and businesspeople, and with institutions that view working with graduates such as these as an effective, meaningful enrichment, rather than a danger. USP stands for new ideas – additional perspectives – as a bridge between the generations. If you would like to learn more about this, please feel free to get in contact with me at any time.
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